Food Waste Awareness Campaign for Zachraň jídlo
Tereza Modlová
Communication Manager for Czech NGO Save the food
As Communications Manager at Zachraň jídlo (Save the Food), I developed and executed multi-channel communications strategies to raise awareness about food waste in the Czech Republic.
Communication Manager for Czech NGO Save the foodKey contributions:Instagram Content: Making Food Waste PersonalData-driven reel translating abstract environmental stats into a concrete, shareable visual story.Visually-driven post motivating towards environmently friendly seasonal cooking. Corporate partnership content representing Zachraň jídlo as sustainability ambassador for one of CZ's leading banks in cooperation with the biggest food influencer in Czechia .Campaign creative for Zachraň oběd — key project of Zachraň jídlo NGO connecting workplace canteens with shelters housing people in need, turning surplus meals into social impact.Media Coverage: Selected Press & Broadcast HighlightsWebsite Project: zachranobed.cz
Key contributions:
• Led media relations and secured coverage in national outlets, positioning Save the food as the go-to expert on food waste prevention
• Produced content for social media, newsletters, and the organisation's website, growing audience engagement a strenghtening community.
• Represented the organisation in video interviews and public-facing campaigns, including a collaboration with Komerční banka as their sustainability ambassador
• Co-created the September Against Waste (Září proti plýtvání) digital campaign — a month-long awareness initiative that attracted ~1,000 participants per year
• Contributed to the Safe the Lunch project connecting workplace canteens with people in food poverty, diverting thousands of meals from waste
Video: Tereza from Zachraň jídlo discusses food waste prevention with L. Hejlík, Komerční banka sustainability ambassador (November 2024)
Instagram Content: Making Food Waste Personal
A key part of my role was creating scroll-stopping social media content that made complex sustainability topics feel relevant and urgent. Each post was designed to educate without lecturing while using visuals, data storytelling, and relatable framing to drive engagement on the @zachranjidlo Instagram account (15K+ followers).
Data-driven reel translating abstract environmental stats into a concrete, shareable visual story.
Visually-driven post motivating towards environmently friendly seasonal cooking.
Corporate partnership content representing Zachraň jídlo as sustainability ambassador for one of CZ's leading banks in cooperation with the biggest food influencer in Czechia .
Campaign creative for Zachraň oběd — key project of Zachraň jídlo NGO connecting workplace canteens with shelters housing people in need, turning surplus meals into social impact.
Media Coverage: Selected Press & Broadcast Highlights
As the PR lead at Zachraň jídlo, I secured coverage across Czech national media from public broadcasting to major online outlets, establishing the organisation as the go-to authority on food donation and waste reduction.
📻 Czech Radio Dvojka: Interview with Tereza Modlová on food donation rules (Nov 2022)
📺 ČT24 (Czech Television): Canteen surplus meals find new homes (Dec 20
📺 ČT24 (Czech Television): Unused food from senior homes can help those in need (Nov 2024)
📰 Respekt: Zachraň jídlo clarifies rules for meal donations (Mar 2022)
📰 Seznam Zprávy: September Against Waste: Czech families waste 100 kg of food a year (Sep 2022)
📰 iDnes.cz: New decree eases rules for donated meals (Jun 2023)
📰 CzechCrunch: 10,000 rescued meals delivered from Zátiší Group to shelters (Oct 2022)
📰 CzechCrunch (Native): Fighting food waste with discounts and AI (Dec 2023)
📰 Ekonews: Expert advice on how to store food to reduce waste (Mar 2024)
Website Project: zachranobed.cz
I led the end-to-end creation of a dedicated project website for Zachraň oběd project — an initiative connecting workplace and school canteens with charities serving people in need.
My involvement spanned the full project lifecycle:
Strategy: Defined the website's goals, target audiences (canteen donors and charity recipients), and key messaging
Wireframing & Content: Oversaw the development of the site structure and wrote copy with the goal of translating a complex logistical project into clear, accessible language for two distinct user groups
Launch & Management: Handled the go-live process and ongoing content management, keeping the site up to date as the project scaled across Czech cities
The project has since grown to 90,000 rescued lunches, operating across 14+ cities in the Czech Republic, with partners including Zátiší Group, IKEA, Sodexo, and Česko.Digital.
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Posted May 7, 2026
Led multi-channel communications for Zachraň jídlo, a Czech food waste NGO: content creation, media relations, video campaigns, and public representation.
