Tereza Modlová
Multilingual content strategist & PR manager.
New to Contra
Tereza is ready for their next project!
International press release for Arnika picked up by The Guardian (https://www.theguardian.com/technology/2026/feb/18/hazardous-substances-headphones), Daily Mail (https://www.dailymail.co.uk/sciencetech/article-15570139/Urgent-warning-headphone-toxic-chemicals.html) & Vice (https://www.vice.com/en/article/are-headphones-poisoning-us/). Covered toxic chemicals found in 81 headphone models across 5 EU countries.
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Blog post for Zachraň jídlo explaining why food waste doesn't belong in general waste — covering climate impact, Prague policy, and what residents can do.
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PR & Content Writing — Environmental Advocacy
Article published on Médium.cz (http://Médium.cz) for Arnika, reaching tens of thousands of readers.
The challenge: Translate complex scientific and regulatory topics (PFAS "forever chemicals") into engaging, accessible content for a general Czech audience — timed to the 2026 Milan Olympics.
What I did:
Researched and wrote a comprehensive explainer connecting Olympic athlete disqualifications to everyday consumer products, linking sports news to public health and EU policy.
Structured the piece to serve both casual readers and those interested in environmental policy — clear, jargon-free language with scientific accuracy.
Result: 97 followers engaged, 28 likes, 27 comments. Strong organic reach with no paid promotion.
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Social Media Content Strategy — @readmewhileyoucan
A personal book review account combining content strategy, copywriting, and visual design across 60+ posts in Czech and English.
The challenge:
Build an engaged niche community around books and reading in a crowded space, without a budget or paid promotion.
What I did:
Developed a consistent bilingual content strategy (Czech and English) targeting two distinct audiences simultaneously
Created all copy, captions, and visual assets independently
Built a recognizable visual identity using graphic book covers, sticker-style layouts, and a consistent color palette
Applied storytelling techniques to make individual book reviews feel personal and shareable rather than purely informational
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Brand Identity & Business Card Design — Masáže Šárka Líbalová
Description:
Visual identity and business card design for a massage and maderotherapy studio. The design uses a warm, earthy palette with gold accents to reflect the premium, tactile nature of the service.
Role: Designer
Deliverable: Logo, typography, business card layout, print-ready files
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