Brand Identity & Visual Materials for a Massage Studio
Popis projektu (Description field v Contra):
From-scratch brand identity design for an independent massage therapist. Covering visual strategy, brand guidelines, and a complete set of client-facing materials.
The Brief
An independent massage therapist launching her own studio needed a complete brand identity built from the first colour decision to the final printed materials. The goal was to create a visual language that felt premium, calm, and trustworthy, reflecting the quality of her treatments.
What I Delivered
Brand Foundation
Defined the core visual identity: a warm off-white base with a signature gold (#8B6914 range), paired with elegant serif and spaced uppercase sans-serif typography. The result is a cohesive aesthetic that communicates luxury without being inaccessible.
Logo Design
Created a custom logotype combining an abstract architectural monogram with the studio name. Versatile across both digital and print formats.
Brand Collateral
Applied the brand system across a full suite of materials:
Business card
Studio information sheet / letterhead
Price list
Gift voucher
The Outcome
A complete, consistent brand identity ready for immediate use across print and digital, delivering a professional visual presence from day one.
Pricing list
Door poster
Gift Voucher
Business Card
Key contributions (jako bullet list):
Developed brand strategy and visual direction from scratch
Selected colour palette, typography, and overall aesthetic language
Designed logo in multiple variants (full, icon, horizontal)
Created 4 branded print-ready materials: business card, info sheet, price list, gift voucher
Delivered a consistent system applicable across future touchpoints
0 likes · 15 views · May 8, 2026
Designed a complete brand identity for a massage studio, including logo and client materials.
