Bienal Rio needed an editorial-style e-commerce platform to centralize official book fair merchandise sales for the 2025 edition. It was a fast-track project developed in WordPress with a tight deadline, prioritizing an engaging shopping experience, clear storytelling, intuitive navigation, and good performance for high traffic peaks. The entire UX/UI was structured with modular design blocks, SEO-friendly architecture, and scalable integrations for future events and product launches.

Bienal do Livro Rio needed an official store to distribute exclusive products with performance, clarity, and scalability. I developed the e-commerce in WordPress with WooCommerce, integrating suppliers and adjusting the entire architecture for intuitive navigation and high conversion.

Build an online experience that reflects Bienal’s vibrant editorial universe, with clear categories, customizable products, and consistent performance even during high-traffic peaks.

Requirements mapping with Bienal’s team.

Benchmark of high-traffic event stores.

Layout inspired by Bienal’s editorial style, with vivid colors and modular structure.

Clear hierarchy for categories, filters, and product pages.

Built with WordPress + WooCommerce, using Elementor for flexible content management.

Supplier integration for inventory and customizable products.

Responsive store with lightweight UX for quick purchases, editorial visual identity aligned with Bienal’s brand, ERP and supplier integration, and a ready-to-scale structure for promotional campaigns.

Stable site performance during high-traffic dates.

Optimized conversion with clear categories and visible CTA.

Store ready for new product lines and seasonal events.

#Ecommerce #WordPress #WooCommerce #UXDesign #UIDesign