GR8 Insight needed to modernize and align its browser-integrated CRM extension with the brand’s new digital identity. The tool plays a key role in helping SDRs capture, organize, and visualize information about managers, CEOs, and directors directly from any website, supporting commercial proposals and future outreach. The extension had to be practical, functional, and adaptable to different platforms, while staying consistent with the new site.

The main challenge was to redesign the entire user experience, ensuring a responsive and functional interface, even in limited screen spaces. The focus was on creating a clean visual hierarchy, an intuitive onboarding, clear microcopy, and smooth, simple navigation. Everything was designed to deliver fast performance and brand consistency without compromising the end-user experience.

The solution was to design a new responsive UI for the Chrome extension, ensuring smooth performance and a seamless experience. Using modular components makes it easy to maintain and scale with future features. The flows were structured to be clear and intuitive — from onboarding to questions, insights, and snippets. Finally, a mascot and custom illustrations add a friendly, human touch, even within a B2B context.

Much smoother user experience compared to the old layout.

Compact interface with consistent performance across different contexts.

Ready-to-scale structure for new dashboards and widgets.