Feel Beauty Skincare Landing Page with A/B Testing

Feel Beauty needed a scalable skincare landing page that would convey trust and performance, evolving into two A/B versions to validate messages, visuals, and CTAs. The goal was to maximize the generation of qualified leads for skin analysis with personalized content, social proof, and AI-powered routine recommendations. The entire design was developed with a modular structure, clear navigation, and a strong conversion focus.

Feel Beauty wanted to boost lead generation for its Skincare Analysis. I designed and developed a modular landing page with reusable sections, ready to adapt for different audiences and ad campaigns on Meta and TikTok. The flexible structure made it easy to test messaging and visuals while keeping a strong, clean UX.

Two distinct A/B versions validated different combinations of headlines, CTAs, UGC elements, and real social proof. The page architecture was optimized for AI-driven routines, giving users personalized recommendations based on their skin type and real data — all while maintaining a smooth onboarding flow.

The A/B testing clearly showed which version performed best for each traffic source, increasing funnel entries for the analysis and driving higher conversion rates. The project delivered strong engagement, more qualified leads, and better interaction with authentic UGC videos, proving that a data-backed, modular approach can scale efficiently.