Complete redesign of Clínica Múltipla’s website focused on performance, SEO, and user experience. The new one-page site, developed in Framer, translates the brand’s welcoming spirit into a light, fluid, and self-manageable digital journey. With a strategic visual identity and mobile-first navigation, the project has elevated the clinic’s digital presence to a new level.

Clínica Múltipla needed a modern, lightweight, and easy-to-maintain solution to clearly showcase its unique strengths. The old website had poor performance and did not reflect the brand’s welcoming and technical approach. It was essential to create a new user-centered structure, optimized for SEO, and with the autonomy for the internal team to make some updates on their own.

Translate the clinic’s values into a digital experience that is welcoming, efficient, and aligned with technical SEO standards. Create a functional, fast, and scalable one-page website without sacrificing aesthetics and with an intuitive CMS for ongoing updates.

We mapped the shortcomings of the previous website: slow performance, poor scannability, and lack of SEO best practices. We interviewed patients and analyzed references from clinics with both technical and humanized communication.

We restructured the content into modular blocks, with well-placed CTAs and a clear hierarchy. Mobile-first navigation and the strategic use of keywords strengthened SEO from the very beginning.

We also carefully planned the use of micro-interactions and motion design elements, considering how they would bring the project to life, create a more engaging experience, and help attract and retain visitors on the website.

We developed a soft, highly readable visual identity focused on conveying warmth and professionalism. The layout guides users smoothly toward scheduling an appointment, with a clear and consistently visible call to action throughout the experience.

The clinic’s new website was developed in Framer, leveraging its high native performance and integrated CMS to ensure agility and autonomy. With a clear and intuitive one-page structure, every section was designed to convey trust, approachability, and professionalism.

The team can now update content and articles independently, without the need for technical support, making the site lighter, more scalable, and better aligned with day-to-day demands. Framer’s CMS has eliminated operational bottlenecks and provided complete editorial freedom, strengthening the brand’s digital presence and efficiently expanding its reach.

The new website is responsive, fast, and better positioned in search engines. Mobile navigation has become intuitive, and content production is now more agile and consistent. The clinic has started generating more appointments directly through the page, consolidating its online authority.