UX/UI Case Study: E-commerce Website

Role: UX/UI Designer & Implementation Specialist Deliverable: Full UX/UI case study for an e-commerce website Goal: Improve user engagement, streamline purchase flow, and increase conversion

E-commerce sites often struggle with unclear navigation, cumbersome checkout, and lack of trust signals, leading to high bounce and cart abandonment. The objective was to design a user-centered experience that makes discovery intuitive, adds clarity to product value, and reduces friction in the purchase path.

Users faced: → Difficulty finding products quickly → Confusing product detail pages → A checkout flow with too many steps → Insufficient cues for trust and urgency

The business goal was to lift conversion rates and lower drop-offs throughout the funnel.

I redesigned the e-commerce experience with these guiding principles:

→ Clear product hierarchy: Intuitive categories and filters → Focused product pages: Emphasis on benefits, social proof, and spec clarity → Streamlined checkout: Minimal steps, auto-filled interactions, progress indicators → Trust elements: Reviews, security badges, clear return/shipping info → Responsive mobile first design: Prioritized thumb-friendly UI and compressed flows

The layout balances clarity, speed, and persuasion without over-design.

Optimized homepage and category pages with clear scopes and scannable cards

Product details organized for fast evaluation (images, specs, benefits, trust badges)

Checkout simplified to reduce abandonment

Microcopy and UI cues to reduce decision anxiety

This UX/UI solution is designed to:

→ Improve discoverability and navigation → Increase add-to-cart and checkout completion → Enhance perceived trust and clarity → Support scalable future features (wishlist, account dashboard)

Figma (design & layout), responsive design system, reusable components