Delphyr.ai is an AI-powered healthcare platform designed to assist clinicians by automating medical documentation, generating structured clinical summaries, and reducing administrative workload. The product targets doctors, hospitals, and healthcare organizations looking to improve efficiency without compromising accuracy or data security.

My role was to design and develop a high-performing marketing and product website in Framer that clearly communicates a complex medical AI product to multiple audiences, while maintaining credibility, clarity, and scalability.

Scope: UX, UI, Framer development Platform: Framer Deliverable: Fully functional, responsive website Industry: Healthcare, AI, SaaS

Healthcare AI products are inherently complex and often difficult to explain clearly. Delphyr needed a website that could:

Communicate advanced AI capabilities in simple, non-technical language

Build trust with clinicians, hospitals, and stakeholders

Explain product value quickly for busy medical professionals

Support early-stage growth through demo and beta interest

The challenge was not visual complexity, but clarity, credibility, and structure.

I approached the project from a product-first mindset, not just as a visual exercise.

Before design or development, I analyzed:

Delphyr’s core AI capabilities and positioning

The needs of clinicians and hospital decision-makers

Typical objections around AI in healthcare (accuracy, safety, usability)

This informed both content hierarchy and interaction decisions.

The website structure was designed to answer key questions in seconds:

What is Delphyr?

Who is it for?

How does it help in real clinical workflows?

Why should I trust it?

What’s the next step?

Each section is intentionally concise and scannable.

The visual system focuses on clarity and professionalism:

Clean layout with strong hierarchy to support fast reading

Neutral, medical-appropriate color palette to reinforce trust

Modular sections to allow future expansion

Clear separation between benefits, features, and product explanation

The experience is designed to feel reliable, modern, and calm — essential for healthcare products.

The entire website was built directly in Framer as a production-ready asset.

Key implementation highlights:

Fully responsive layout across desktop, tablet, and mobile

Reusable components for easy iteration and scaling

Optimized performance and clean structure

CMS-ready and flexible for future updates

This was not a prototype, but a live, deployable product website.

The final result is a clear, credible digital presence that:

Simplifies a technically complex healthcare AI product

Supports trust and understanding for medical professionals

Acts as a conversion-focused asset for demos and beta users

Positions Delphyr as a serious, scalable healthcare solution

The website serves as both a marketing and product communication tool, adaptable as the platform evolves.

Ability to translate complex AI and healthcare products into clear UX

Strong product thinking beyond visuals

End-to-end execution: strategy, design, and development

Real-world Framer implementation, not just design concepts

Framer

Custom components & layouts

Responsive design best practices

This project highlights how Framer can be used not only for fast websites, but for serious, high-stakes products where clarity, trust, and scalability matter.