Built with Framer
Dominate.ai, AI that helps your business grow
Anca Gabriela
Dominate.ai — AI Systems to Automate Growth, Leads & Sales
Project Overview
Dominate.ai is a business-focused AI automation platform that helps companies generate more qualified leads, automate follow-ups, streamline operations, and reclaim time previously lost to manual tasks. The core promise of the product is to design and install custom AI systems that directly impact growth and efficiency by automating key parts of the customer and sales journey.
For this project, I was responsible for the end-to-end user experience, visual storytelling, and Framer implementation of Dominate.ai’s website, positioning its complex AI value proposition in a way that is clear, persuasive, and conversion-driven.
Role: UX/UI Design, Strategy, Information Architecture, Production Framer Development
Deliverables: Fully functional, responsive, conversion-focused website
Platform: Framer
Industry: AI for Business Automation & Lead Optimization
Business & Product Challenge
Dominate.ai addresses several intertwined business challenges:
Lead acquisition bottlenecks: Many businesses struggle to generate a steady flow of qualified prospects.
Slow response times: Delayed engagement leads to lost opportunities and lower conversion.
Operational inefficiency: Repetitive manual tasks drain time that teams should focus on strategic work.
Fragmented systems: Sales, marketing, and operations often use disconnected tools, leading to gaps in customer experience.
The website needed to accomplish two primary strategic goals:
Translate a complex AI automation offering into accessible business value for owners and operators.
Provide clear paths to meaningful action (e.g., book a strategy session, learn about systems automation, inquire about lead generation).
Strategic Approach
Understanding the Audience
Dominate.ai serves mid-sized businesses and service providers that:
are aware of AI’s potential but unsure how to apply it,
want measurable growth without heavy technical overhead,
seek automation that integrates with existing workflows.
This informed the messaging — focusing on practical outcomes and real business impact rather than abstract technical features.
Primary Messaging Themes
The site prioritizes:
Outcome-first language (leads, sales, automation).
Reduction of friction and uncertainty for adoption.
Tangible benefits (e.g., 24/7 lead engagement, automated follow-ups, streamlined appointment booking).
These themes were mapped to a visual hierarchy that supports reasoning and quick decision making.
Design & UX Decisions
Content Structure
Content was organized into logical sections that answer key user questions:
Hero / Value Proposition
Immediate clarity on what the platform does and how it helps grow business.
Core Capabilities
Instant AI lead response
Intelligent follow-up automation
AI-powered appointment booking
Voice call assistant
Each capability is framed in terms of business outcome (e.g., higher conversion rate, less manual effort).
Use Cases & Testimonials
Reinforce outcomes with real-world results
Support trust and social proof (taken from embedded content)
Call to Action
Strategically placed “Book a Strategy Session” to drive lead capture and conversion.
Visual & Interaction Design
Clean, outcome-focused layouts: Attention is directed toward value, not just visuals.
Modular patterns: Reusable blocks for features and CTAs to maintain consistency.
Professional brand tone: A balance between advanced AI capability and approachable business utility.
The visual system supports scannability and fast comprehension, which is critical for decision-making audiences.
Framer Implementation Details
The site was developed as a production-ready website in Framer, not merely a prototype.
Key technical considerations:
Responsive design tailored for desktops, tablets, and mobile.
Reusable components for features, testimonials, CTAs, and layouts.
Performance optimization to ensure fast loading and smooth interactions.
Content flexibility to enable future updates or expanded feature sections.
This implementation supports both marketing and lead generation use cases effectively.
Outcome & Business Value
The completed site delivers several key business outcomes:
Clarity in value proposition: Potential clients understand Dominate.ai’s business impact within seconds.
Conversion optimization: Clear paths to engagement (strategy sessions) tailored for business decision-makers.
Reduced cognitive load: Complex automation offerings are translated into simple business benefits.
Professional brand presence: Aligns perception with high technical competence and practical results.
The website itself becomes a sales and credibility tool, enabling Dominate.ai to attract inquiries and convert interest into business opportunities.
Why This Matters
In a market where many AI solutions are vague or overly technical, this project stands out by:
emphasizing practical business outcomes,
guiding users through a structured journey from awareness to conversion,
and operationalizing complex product promises into accessible web content.
Dominate.ai’s site becomes not just a brochure but a conversion-centric business interface.
Tools & Stack
Framer (Design + Production)
Responsive grid system
Modular component architecture
Final Notes
This project illustrates the intersection of strategic product thinking, user-centered design, and web implementation excellence. It balances advanced AI product positioning with clarity and business impact, making it persuasive for both technical and non-technical stakeholders.
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Posted Dec 30, 2025
Dominate.ai is a performance-driven AI automation platform designed to help businesses capture more leads, streamline follow-ups, and scale revenue.
