Built with Framer
End-to-end design and development for agency.
Anca Gabriela
Vengency — End-to-End Design and Development for Creative Tech Agency
Project Summary
Vengency is a creative-tech agency that delivers integrated digital solutions encompassing strategy, UX/UI design, brand identity, web and software development, and post-launch support. I led the end-to-end design and development of the agency’s main platform — transforming positioning, service offerings, work portfolio, and packages into a clear, conversion-driven digital experience. vengency.com
Role: UX/UI Design, Information Architecture, Visual Design, Framer Development
Deliverable: Fully functional agency website
Platform: Framer
Industry: Digital Agency / Tech / SaaS Services
Business & Product Challenge
Vengency’s offering spans multiple disciplines — from branding and design to full product development. This breadth creates two strategic challenges:
→ Clarity of positioning: Users must understand what Vengency is and why choose it within seconds.
→ Service complexity: Each service line (web design, apps, branding) needed clear articulation without overwhelming visitors.
The primary objective was to convert curious visitors into qualified leads by reducing ambiguity and increasing trust. vengency.com
Strategy & Design Approach
Competitive Context
Service agency websites often suffer from:
Unfocused positioning
Technical or vague descriptions
Weak conversion paths
The Vengency site tackles this by front-loading clarity and strategic messaging.
User Journey
I structured content around key visitor questions:
Who is Vengency?
What services do they offer?
Who have they worked with?
What are the concrete engagement options?
How can a visitor start the conversation?
This logical flow supports decision-making and trust building while minimizing friction.
Information Architecture & Messaging
Homepage
Clear positioning as a creative-tech agency
Immediate value statements
Direct CTAs for engagement
Services
Breakdown into core verticals:
Website & Web App Development
UX/UI & Visual Design
Software & Scalable Apps
Graphic & Brand Identity
Each service contextualized with benefits and business outcomes. vengency.com
Packages
Fixed offerings (Basic, Business, E-commerce) with scoped deliverables
Designed to reduce buyer friction and support transparent expectations. vengency.com
Work Portfolio
Featured client projects demonstrating real client outcomes
Contextualized visuals and case summaries to support credibility
Contact / Lead Capture
Form interface positioned consistently across sections
Quick entry points without interrupting browsing flow
UX & Visual Design Decisions
→ Hierarchy first: Prioritized information that reduces cognitive load.
→ Clear CTAs: Consistent action throughout (Contact now / View Packages).
→ Modular design: Reusable patterns for services, work, and testimonials.
→ Professional yet approachable: A balance of design sophistication with practical clarity.
These visual and structural choices were intentional to support:
Scannability
Fast decision making
Scalability for future iterations
Framer Implementation & Technical Execution
The website was built directly in Framer with production readiness in mind:
Fully responsive layouts
Reusable components
Optimized performance
Easy content updates for future iterations
This isn’t a prototype; it’s a live, deployable digital asset that the agency can evolve as its services expand.
Outcome & Value Delivered
The final website accomplishes the following:
1. Strategic clarity
Visitors instantly understand Vengency’s identity, offering, and value proposition.
2. Structured services
Each service is articulated with purpose and business context, reducing confusion for prospective clients.
3. Conversion focus
Clear paths to engagement encourage visitors to initiate contact or explore packages.
4. Scalability
Modular Framer build enables easy updates to services, portfolio, or continuing packages.
5. Professional showcase
The platform itself becomes a demonstration of the agency’s design and delivery capabilities.
Why This Matters
Modern agencies compete not just on craft, but on clarity, positioning, and trust. This site:
Aligns messaging with business strategy
Positions Vengency as a strategic partner, not just a vendor
Reduces time-to-lead through structured content and conversion signals
Tools & Stack
Framer (Design + Build)
Responsive grid and component system
Final Notes
This project shows an integrated approach — blending product thinking with UX design, visual communication, and technical implementation. The emphasis is on clarity for users and scalability for the business.
Like this project
Posted Dec 30, 2025
Vengency is a creative-tech agency that blends strategy, design, and development to build digital products that perform and stand out.
Likes
2
Views
3
