Parents of young children (ages 1–5) often struggle to find high-quality, safe, and educational audio content that is both entertaining and useful. Existing apps are often not geared toward very young children or offer content that is not age-appropriate.

Create a branded podcast with interactive stories, songs, and short stories suitable for children aged 1–5

Engaging, educational content that stimulates imagination, speech, and attention

The platform should be user-friendly and understandable for parents

Design a monetization model (subscriptions, advertising, sponsorship)

Market Research/Analysis

Study of already popular children's podcasts, analysis of their format, episode length, and user reviews.

Identification of gaps: episodes that are too long, lack of interactivity, complex plots.

Defining the target audience

Parents and guardians of children aged 1–5 who are looking for educational content that is safe and trustworthy.

Identifying expectations: episode frequency, duration, topics, repeatability, kind characters.

Content design/concept

Formulation of themes: “Stories about nature,” “Adventures with friends,” “Sounds around us.”

Format selection: 5–7 minutes, combining narration, songs, and short sound effects.

UX/UI project support

Website/platform/app design (screen layouts, navigation, episode selection).

Creating a visual brand style: logo, icons, illustrations for episode covers.

Prototyping navigation/user paths (parents select episodes, save favorites, subscribe).

Testing and iterations

Launching a pilot series, collecting feedback from listeners/parents A/B testing of format, episode length, visuals

Making edits based on feedback

Audience growth: in the first 6 months, the subscriber base grew to X thousand subscribers

Retention: audience retention is Y% (i.e., the percentage of listeners who listen to more than one episode)

Parent feedback: “My children are waiting for the next episode,” “The stories stimulate speech.”

Partnerships/monetization: agreements with sponsors, paid episodes/subscription.

The short episode format proved popular with families with young children.

It is important to strike a balance between entertainment and education

Future plans: multilingual version, integration with visual content (book + audio), social features (recommendations to friends)