Banners for Casinos and Real Estate

Two industries with completely opposite visual languages required different creative approaches — aggressive and urgent for casino, trustworthy and clean for real estate. The goal was to create high-impact marketing banners that match each audience's expectations and drive engagement.

Analysed competitor banners in both industries to identify visual patterns and gaps

Collected references for colour palettes, typography, button styles, and layout structures

Developed multiple layout concepts for each industry before final execution

Casino: bright colour palette, dynamic typography, coin/chip iconography, urgency-driven CTAs (discounts, bonuses, limited offers)

Real estate: clean lines, soft neutral colours, property photography integration, clear and minimal CTAs

All banners adapted across multiple formats: social media (Instagram, Facebook), display ads, and mobile

Tools: Figma, Adobe Illustrator, Adobe Photoshop

Designed multiple layout variations to enable A/B testing across social media and display formats

Increased engagement in the advertising campaign.

Positive customer feedback/reviews, stating that the banners look more professional and inspire confidence.