Casino and real estate advertising campaigns required high-quality visual materials that could attract attention and inspire trust. The main task was to increase the CTR of banners and make the visual style meet the expectations of the target audience in each industry.

Analyzed competitors' advertising banners in the casino and real estate sectors.

Collected examples of visual style, colors, fonts, buttons, and formats.

Created several layout options: bright and bold for casinos; concise and minimalistic for real estate.

Casino: bright palette, dynamic fonts, coin/chip icons, emphasis on urgency (discounts, bonuses)

Real estate: clean lines, soft colors, property visualization, neat CTAs

Banners are adaptable to different formats (social media, display, mobile)

Expected CTR growth: +20-30% compared to previous banners (according to A/B testing).

Increased engagement in the advertising campaign.

Positive customer feedback/reviews, stating that the banners look more professional and inspire confidence.