GolfMate — The Ultimate Golf Companion

Golfers struggle with club selection and shot planning on the course — existing apps offer either basic scorecards or overly complex analytics. The goal was to design an intuitive mobile companion that provides real course visualisation, player statistics, and smart recommendations in a clean, readable interface.

Interviewed golf enthusiasts to identify key pain points: no visual hole navigation, difficulty estimating distances, no shot history tracking

Analysed competing apps (18Birdies, Golfshot, Hole19) to identify gaps and opportunities

Created user flows → wireframes → high-fidelity prototypes in Figma

Conducted usability testing with golfers and iterated based on feedback on navigation and readability

Interactive hole maps with real distance markers and course characteristics

Live scorecard with shot counter per hole

Player statistics dashboard — rounds history, best scores, birdies, streaks

Tournament hub — browse, register, and track competitions

Friends leaderboard and club records

Multilingual support: English, Latvian, Russian

Designed for outdoor readability — high contrast, minimal UI, large touch targets

Tools: Figma, Adobe Illustrator

My Role: End-to-end UX/UI design — research, user flows, wireframes, prototyping, usability testing

Status: Functional HTML demo built, targeting Latvian golf clubs as first clients (Jurmala Golf Club, Ozo Golf, Viesturi Golf)