The primary goal of this project was to create a visually appealing and functional animated slider for JuiceMore Cider that highlights three of their popular flavors: Green Pear, Exotic Mix, and Wild Cherry. The slider is designed to be an engaging element on the JuiceMore website, drawing attention to the products and encouraging users to explore the different flavors available.

Conducted a brief market analysis to understand current trends in web design and interactive elements for beverage brands.

Defined the project scope and set goals for visual appeal, functionality, and user engagement.

Created a mood board and color palette inspired by the natural colors of the fruits represented in the cider flavors.

Developed initial wireframes to layout the slider structure and placement of key elements such as images, text, and navigation buttons.

Created a detailed prototype in Figma, incorporating transitions and animations to illustrate the interactive features.

Designed three individual slides for each cider flavor, using vibrant colors and high-quality fruit images to reflect the natural and fresh appeal of JuiceMore Cider.

Integrated JuiceMore’s branding elements, ensuring consistency with their overall brand identity.

Used Adobe Illustrator and Photoshop to create and refine graphics, ensuring they were optimized for web use.

Implemented animations using Figma's Smart Animate feature, creating smooth transitions between slides and enhancing the interactive experience.

Developed micro-animations for individual elements like fruit images and text, making the slider dynamic and engaging.

Added navigation buttons and tested their functionality to ensure a seamless user experience.

Conducted thorough testing on various browsers and devices to ensure cross-platform compatibility and optimal performance.

Gathered feedback from stakeholders and made necessary adjustments to improve user interaction and overall design quality.

Optimized images and animations for fast loading times without compromising visual quality.

The animated slider for JuiceMore Cider successfully met the project’s objectives by providing a captivating way to showcase their products. It effectively enhances the user experience on their website, promotes user engagement, and reinforces the brand’s image as a fresh and vibrant beverage choice.

The slider’s visual appeal and interactivity are expected to attract more visitors to JuiceMore’s website and potentially increase conversions by encouraging users to explore and learn more about their different cider flavors. The successful completion of this project demonstrates the potential of integrating interactive elements into web design to boost user engagement and product visibility.