This project aimed to provide affordable meals from drivers, along with enhancing the visibility, assortment, and overall operational efficiency of their preferred food merchant under a massive franchise group in Indonesia named “WARTEG BAHARI” for catering drivers needs. This involved a comprehensive revamp of merchant onboarding processes, strategic collaborations, and promotional activities.

Deploy POSM (Point of Sales Materials) to 600 merchants.

Generate 36,000 transactions through vouchering support.

Enhance driver engagement and satisfaction through improved dining options.

Merchant Onboarding: Collaborated with the sales team to onboard relevant merchants, ensuring strong and prominent visibility.

POSM Deployment: Coordinated the deployment of POSM materials to 600 merchants to increase brand visibility.

Vouchering Support: Managed vouchering campaigns that generated 36,000 transactions.

Driver Survey: Conducted surveys to gather insights and tailor offerings to driver preferences.

Activation and Awareness: Implemented activation and awareness campaigns through POSM to promote the revamped offerings.

Achieved a 5.6% increase in Monthly Transacting Users (MTU) with a total of 15.8k MTU.

Generated IDR 884 million in Gross Transaction Value (GTV).

Successfully onboarded and activated 1600+ merchants catering to drivers dining preferences.

MTU Growth: 5.6%

GTV: IDR 884 million