Campus Ambassador Program
Widyana Lim
Overview:
The program is aimed to engage university students in the service area by involving them as brand ambassadors for our company. The program focused on increasing user acquisition, enhancing brand visibility, and promoting our services through student-led initiatives.
Objectives:
Recruit and manage student ambassadors to promote the services.
Increase user acquisition and engagement among university students.
Enhance brand visibility and presence within university campuses.
Key Responsibilities:
Ambassador Recruitment: Designed and executed a recruitment campaign targeting university students. This involved online and offline strategies, including social media promotions and campus events.
Training and Onboarding: Provided comprehensive training to ambassadors on our services, marketing strategies, and effective promotion techniques.
Campaign Management: Oversaw the creation and execution of promotional campaigns led by ambassadors, including social media posts, events, and referral programs.
Performance Monitoring: Tracked the performance of ambassadors, measuring metrics such as user acquisitions, engagement rates, and social media reach.
Results:
Successfully onboarded 205 student ambassadors across various universities.
Achieved significant increases in user acquisition and engagement within the target demographic.
Enhanced brand presence in university campuses through various promotional activities and events.
Key Metrics:
Ambassador Count: 205
User Acquisitions: Achieved a 15% increase in new user sign-ups.
Engagement Metrics: Social media reach of 1.5K and an engagement rate (ER) of 8% per post.
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Posted Aug 8, 2024
This project portfolio demonstrating significant growth in user acquisition, brand visibility, and engagement among university students.
