Oiltech Systems: Forty years of hydraulics
Will Derman
Read it across a workshop floor
Nobody buys a hydraulic cylinder for its looks, and not one customer runs a showroom.
Oiltech has built cylinders for mines, steel plants and power stations for forty years. I designed one identity for the cylinders, the paperwork and the gear worn on site. The website, which I designed and built, sets out eight kinds of hydraulic work for engineers who know a great deal more about it than I do.
Colour and type
In use
Coming soon
The website
The colours had to hold up under a welding arc on a grey shed floor, not on white paper.
A holding page went up first, so there was an address to hand out from the first day. What replaced it is five pages deep: the eight kinds of work sit on a service map, and the opening screen carries four cards.
The mark, applied
Forty years of cylinders, and a mark you can read from the back of the shed.
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Posted Sep 13, 2026
Brand identity and website for a South African maker of hydraulic cylinders, forty years in the trade, with a mark that holds on steel, paperwork and site kit.
