KUURACORP. 2023 'Unison' Raw Pu-erh Tea

KUURACORP.

"Unison" 2023 Raw puer

This season I was privileged to make a design for KUURACORP.​​​​​​​ raw puer tea wrapper called "Unison" . 

As a huge tea enjoyer I had in mind something exquisite and decadent. 

My inspiration was Japanese art of Suminagashi (墨流し), the album cover of Joy Division's  'Unknown Pleasures' and The Fairlight CMI interface. 

While I was researching, I found a quote that described everything I wanted to convey: 

'The technology strives to look naturalistic and organic. It appears very abstract in its purest, clear forms. It looks so streamlined and elegant, but it feels almost conceptual in its nature. Pure geometric forms graciously propel through space in almost complete silence. The lack of signsand complete smoothness of the surface signify a departure from any visibility of mechanics, signifying a refined visual of completely concealed dynamics.'

and poster

Tea avaliable at KUURACORP.

Video and photos by pingle.pictures

Desings of tea featured in video beside mine by eroductions

Thanks for watching!