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Bohdan Andriyushchenko
Brand systems for culture-driven businesses
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Yakuza Tea Place's Brand Identity
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KUURACORP. 2023 'Unison' Raw Pu-erh Tea
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Defenders Saint Barthelemy | 2019
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PuerON is a functional beverage concept built around pu-erh tea, designed to bridge traditional tea culture with a contemporary lifestyle format.
The idea was to create a product that feels energetic and modern while it is healthy and have not sugar and coffee in it.
For the visual direction, I developed a bold identity system inspired by topographic patterns, damascus steel and organic flow structures — creating a sense of movement, energy, and altered states without relying on typical functional drink clichés.
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