PuerON is a functional beverage

PuerON is a functional beverage concept built around pu-erh tea, designed to bridge traditional tea culture with a contemporary lifestyle format.

The idea was to create a product that feels energetic and modern while it is healthy and have not sugar and coffee in it.

For the visual direction, I developed a bold identity system inspired by topographic patterns, damascus steel and organic flow structures — creating a sense of movement, energy, and altered states without relying on typical functional drink clichés.