About NFTree Haus
NFTree Haus plants a physical tree with creators that fans can buy. Each real tree is represented by a NFT. 🌱🌱🌱
NFTree Haus is here to demonstrate that creators can make the jump to web3, sustainably, and accelerate their careers at the same time. In our flagship project, we fight climate change by planting a real tree for each digital NFTree sold. Launching at SXSW, NFTree Haus showcases the revolutionary potential that comes with hybrid NFTs and reframes how we think about crypto, the creator economy, and climate change.
Roles
As the visual designer social media manager, my role was to develop creative social media strategy both from the growth & visual side and content creation. I also create brand assets and help design landing pages for NFTree Haus.
Social Media Strategy
Creator + Audience can do crazy things to sell out items in a matter of hours. We can utilize this to make the audience aware of NFTree and grow the social media page. But why do they have to follow NFTree Haus? By giving them valuable content. Create content that prompts people to share it with their stories or send it to their friends to maximize reach. NFTree Haus's current social media is Instagram and Twitter.
Social media posts are divided into three categories:
• NFTree: community updates or other interactive posts about the project
• Climate: educational posts about climate
• Crypto/NFT: educational posts or memes about crypto/NFT world
• And sometimes we mix all of it!
Visual
These are the three main styles for @nftreehaus social media visual:
• Grainy gradients
• Digital minimalism
• Emojis
2021
