BOON is a household cleaning brand spanning detergents, sprays, and personal care products, the kind of range where it's easy for a brand identity to fragment, different bottle shapes, different shelf contexts, different use cases, all needing to somehow read as one company.

I led the design work across packaging, developing a system that could flex across bottle sizes and product categories while keeping color coding, typography, and layout structure consistent enough that a customer could spot a BOON product from across the aisle. 3D mockups let us check how labels wrapped around different bottle and bag shapes before anything went to print, since what works flat in a design file doesn't always translate cleanly onto a curved surface.

Social media assets followed the same visual language, so the brand looked the same whether someone encountered it in a store or scrolling a feed.

For the website, I partnered with a developer on the WordPress build, I led the design direction and visual execution, working alongside someone handling the technical implementation, the kind of collaboration that let the project move faster without compromising on the design quality.

#PackagingDesign #BrandIdentity #3DModeling #SocialMediaDesign #ConsumerBrands #WordPress #ProductDesign #VisualIdentity