I worked on redesigning OneDraft's landing pages and content. The goal was to move from a design that wasn't converting to something more user-friendly and aid quicker action.

The old design wasn't communicating the services or the products at a single glance despite having a good copy, it just wasn't enough to keep users in.

I improved the design by making the copy bolder and showing more visual elements to communicate the product. I also pushed product up the fold to give visitors a quicker view of what they were here to find

Since selling was the main goal for one draft, I prioritized showing the product quicker across the website

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