Overview: Oddience emerged as a bridge between brands and social media influencers in a digital age brimming with possibilities. While offering fair opportunities for influencers to secure campaigns, it enables brands to leverage influencer marketing effectively based on engagement metrics. However, understanding influencers' and brands' needs and pain points is crucial to enhancing platform usability, effectively tailoring campaigns, and optimizing user experience.

Role: Product Designer, UI Designer

Timeline: 6 weeks

Budget: $ 3,250

Conducted user research to further understand the product as well as identify key challenges in the industry.

Created user flows and wireframes for the oddience web application - this helped me break down the entire project into modules, that way it is much easier to cater to features.

Designed a universal design style guide to ensure unification and consistent design language across the entire design

Design high-fidelity designs for the web application - the designs are available in web and mobile responsive versions