TED AI Europe — Event & Web Design

What started as a website project for Europe's only TED AI conference has grown into a recurring partnership covering everything from web design and development to event space design and social media graphics.

The core of the project is the conference website, built in Webflow. It serves as the central hub for attendees, speakers, and sponsors, covering everything from the event schedule and speaker lineup to ticketing and logistics. The site spans multiple pages and is designed to feel unmistakably TED while carrying its own distinct, futuristic identity.

Each year brings a new design direction. The first edition featured AI-generated speaker animations and interactive hover easter eggs. The next iteration pushes the visual language further, evolving the site alongside the conference itself.

Beyond the screen, the work extends into the physical event. I design various elements for the conference space, including event menus, signage, and spatial graphics that tie the digital identity to the in-person experience. The goal is a cohesive visual thread from the moment someone visits the website to the moment they walk through the venue.

The conference needs a steady stream of visual content for promotion and engagement. I create graphic designs for social media that carry the same visual language as the website and event materials, keeping everything consistent across channels.

This isn't a one-off project. I'm proud to be the design partner for TED AI Europe year after year, evolving the brand's digital and physical presence with each new edition of the conference.