Built with Webflow
BetterBrain — Ongoing Design & Growth Partnership
Peter Tomanka
BetterBrain detail view
What started as a mobile-optimization project for BetterBrain turned into something much bigger: a long-term design and growth partnership that's still going.
How it started
BetterBrain's website had real problems. The mobile experience was broken, the dark color palette felt heavy and misaligned with the product's energy, and the Webflow structure underneath was a mess of inconsistent naming and layouts that made scaling painful.
I came in to fix mobile. But once we started working together, it became clear the site needed more than a responsive pass. It needed a proper redesign, and a partner who'd stick around to keep improving it.
What the partnership looks like
Over time, the scope expanded well beyond the initial redesign. Today the collaboration covers:
Full website redesign — modernized visual identity, lighter palette, better typography, animated elements, and restructured layouts for clarity
New landing pages — designing and building new pages to support product launches, campaigns, and growth experiments
SEO, AEO & AGO strategy — ongoing search engine optimization, answer engine optimization, and AI-generated output optimization to make sure BetterBrain shows up where it matters
Analytics & experimentation — tracking performance with Google Analytics and PostHog, running A/B concepts, and using data to inform design decisions
Webflow maintenance & scaling — clean structure, proper naming conventions, and a codebase that grows with the company
BetterBrain page sections
BetterBrain responsive design
The approach
This isn't a project with a start and end date. It's an embedded partnership. I learn the business, understand the product roadmap, and take ownership of the design and growth layer so the BetterBrain team can focus on building their product.
Every decision is informed by real data. We try things, measure what works, and iterate. New landing pages get built, tested, and refined. SEO and AEO strategies evolve as search behavior changes. The website grows with the company and the product.
What the client says
Peter is a next level designer and developer. He's already helped us bring our website to the next level and create tons of content that didn't exist before he started working with us. We've since expanded his scope to help us refine the design of our digital product. His work is quick, collaborative, and extremely high quality. I love that he brings his own design eye to the work we do and suggests improvements that we haven't even thought of. We're thrilled to continue working with him and cannot recommend him enough.
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Posted Jun 28, 2026
A long-term collaboration with BetterBrain spanning website redesign, landing page development, SEO, AEO, AGO strategy, and analytics-driven growth.
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Timeline
Sep 28, 2024 - Jun 28, 2026
Clients
BetterBrain
