The project kicked off with a deep dive into involve.me's newest feature. Before touching any design tools, I spent time actually using the feature myself, clicking through every flow and edge case. Understanding the product firsthand was essential to accurately representing it on screen.
Designing the Assets in Figma
With a solid grasp of how the feature works, I moved into Figma to build out the visual assets. Each screen and UI element was designed in the exact sequence a user would encounter them, mirroring the real product flow. This kept the narrative tight and made the handoff to animation seamless.
Bringing It to Life in Jitter
Once the static assets were locked in, everything was transferred to Jitter for animation. The motion was designed to guide the viewer through the feature step by step, keeping the pacing clear and engaging for the Product Hunt launch audience.