Carlota de Figueiroa-Rego
Brief:
Deadline: Two Weeks;
Goal: Creating a wellness app related to ADHD management;
Requirements: Designing a web app or native app for at least two devices, preferably different OS;
Challenges:
There are already a lot of apps that help manage some of the struggles ADHDers face;
However, these apps are not made for ADHDers they aren't tailored to their needs;
High percentage of these apps are paid, with either no trial period or extreme short ones;
To prevent myself from making some of the mistakes found in my secondary research and competitor analysis I directed my research to encompass only people with official diagnosis or in the stages of the diagnostics;
Survey and Interview Insights:
Over 80% of ADHDers have tried apps to manage their condition and respective byproducts;
63% of the sample pool felt like apps did not work for them, especially in the long haul;
Issues directly related to Executive Dysfunction and Object permanence were often pinpointed as reasons why success rate was so low;
These issues in turn generated negative feelings in the ADHDers (such as guilt and anxiety) which perpetuate the Executive Dysfunction cycle, and led them to uninstall the apps;
Functions that were working:
Even though apps might not have worked for the ADHDers, they were happy to report the features that captivated them the most:
Community building / social components;
Connecting friends and supporting each other directly through apps;
Gamification of boring things;
Ideation and Result:
The end result of this research turned into an app that helps any ADHDer focus on a struggle of theirs, but only one at a time.
After selecting their goal they can choose one of two ways to work on it: A) by creating a virtual pet that reflects the work the ADHDer does on themselves or B) Gamifying their struggles through a little healthy competition.
When the usage of the app lowers the app can motivate the user to comeback by exploring something new be it a goal, or a method. Consequently the range of novelty becomes much wider, and so does the dopamine of trying something new.
Next Steps:
Prototyping the rest of the flows of the app;
Updating the style guide/brand book;
Preparing the file for developers;
Exploring the full range of possibilities for the app on other devices;
For more information on this project, you can read the full article on medium