Brief:

Deadline: around a week;

Goal: Complete rebranding of the mobile and desktop website of the art alive;

What Is The Art Alive? A project run and created by Sara Santos, an Art History graduate, that put a spin on her academic background in an incredibly dynamic way. They take static images, like paintings, sculptures, photographies, even tattoos and add movement to them. However they also offer other related services such as augmented reality and video mapping / video projection.

Challenges:

Even though the they have a

website

However, since Instagram requires constant maintenance in order to keep engagement it is hard for them to keep on being relevant.

The Art Alive’s hopes for this project was to end up with a website that simultaneously felt like a portfolio and a digital business card, all while capturing the essence of the company that is so unique.

Their website has a a confusing layout that proved to be very counterintuitive for users.

The Art Alive provides such a niche service that they have hardly any direct business competitors;

Process:

Final Look:

Next Steps:

Prepare files and send them to developers in order to implement the website;

Share the new website with the current client base;

Complement with a brand new marketing campaign;

For more information, you can read the full article on

medium