The Art Alive Rebranding

Brief:

• Deadline: around a week;
• Goal: Complete rebranding of the mobile and desktop website of the art alive;
• What Is The Art Alive? A project run and created by Sara Santos, an Art History graduate, that put a spin on her academic background in an incredibly dynamic way. They take static images, like paintings, sculptures, photographies, even tattoos and add movement to them. However they also offer other related services such as augmented reality and video mapping / video projection.

Challenges:

• Even though the they have a website, their clients are mostly familiar with their Instagram page.
• However, since Instagram requires constant maintenance in order to keep engagement it is hard for them to keep on being relevant.
• The Art Alive’s hopes for this project was to end up with a website that simultaneously felt like a portfolio and a digital business card, all while capturing the essence of the company that is so unique.
• Their website has a a confusing layout that proved to be very counterintuitive for users.
• The Art Alive provides such a niche service that they have hardly any direct business competitors;

The Art Alive current homepage

Process:

Process of re-branding

Final Look:

Current Sitemap

Proposed Sitemap

Mobile Low-Fidelities

Mobile website Mid-fidelity

Desktop Mid-fidelities



Final Mockups

Mobile high-fidelity

Desktop High-Fidelity

Next Steps:

• Prepare files and send them to developers in order to implement the website;
• Share the new website with the current client base;
• Complement with a brand new marketing campaign;



For more information, you can read the full article on medium.