High-Converting Social Media and Ad Copy

Ad Copywriter

Copywriter

Social Media Marketer

Google Docs

Grammarly

Project Overview

Developed compelling captions and ad copy for Phab and other clients to promote products, increase brand visibility, and drive audience interaction. Focused on tailoring messaging to platform nuances while staying on brand. These are demo projects aiming for showcasing versatility.

Social Media Caption for Phab’s Energy Bar

Objective: Create a catchy caption that conveys the benefits of Phab’s energy bar and entices followers to try the product.

Approach:

Focused on the energy boost, healthy ingredients, and convenience.

Used a playful, vibrant tone to match Phab’s energetic brand.

Example Snippet:

Instagram Caption for a Fitness App

Objective: Drive app downloads by emphasizing the app’s personalized features and how it improves fitness routines.

Approach: Short, action-driven, and clear with the call-to-action to download the app.

Example Snippet: "Transform your fitness journey with a personalized app designed just for you! 💪 Track your progress, stay motivated, and hit new goals every day. Ready to level up? Download now! #FitnessGoals #AppLife"

Facebook Ad Copy for a Travel Agency

Objective: Create an ad that drives conversions for vacation packages by using urgency and appealing to wanderlust.

Approach:

Built urgency through a limited-time offer.

Focused on the dream vacation imagery and benefits of booking now.

Example Snippet: "🏖️ Dreaming of a getaway? Book your paradise today with exclusive offers! 🌴 Pack your bags and save up to 30% on your next vacation—limited time only! #VacationTime #BookNow"

Google Ads Copy for a SaaS Product

Objective: Promote a cloud-based software product with a focus on its time-saving capabilities and ease of use.

Approach:

Created concise, benefit-oriented copy with a strong call to action.

Emphasized the pain point of time waste and the solution the software provides.

Example Snippet: "Stop wasting time on manual tasks. Try [********]—automate your workflow in minutes and get more done. Start your free trial today!"