HappyRise Bounce Game Redesign: Copywriting & Campaign Strategy
Aryan Saraswat
Project Overview
A complete redesign and marketing overhaul for HappyRise Bounce Game passion project, where I contributed to enhancing the player experience through engaging in-game copy and strategic social media campaigns
Role & Deliverables
1. Game Copywriting:
Created engaging in-game prompts, tooltips, and tutorial copy to ensure a smooth and enjoyable player onboarding experience.
Wrote fun, motivational level completion messages to keep players hooked.
Enhanced the game narrative with character dialogues and story elements to deepen player engagement.
2. Social Media Campaign:
Designed a launch campaign to reintroduce the game with a fresh appeal.
Created attention-grabbing captions for Instagram, Facebook, and Twitter, focusing on curiosity-driven hooks and strong CTAs.
Wrote ad copy for promotional posts targeting mobile gamers, highlighting the game’s unique features.
3. Marketing Copywriting:
Developed app store descriptions optimized with relevant keywords to boost visibility.
Wrote banner ads and push notifications to re-engage lapsed players and drive downloads.
[Example :-
App Store Ad Copy: “Why walk when you can bounce? Download HappyRise for free and start your colorful adventure today!”
Google Ads: Headline: “Addictive Fun Awaits – Play HappyRise Today!” ]
Challenges Solved
Game Copywriting: Players often skip instructions or lose interest without clear and engaging copy. My writing focused on being concise, fun, and intuitive to keep players engaged.
Social Media Campaigns: With the gaming market being highly competitive, I crafted targeted, platform-specific copy to ensure the game stood out.
Marketing Copywriting: The previous app store descriptions lacked impact. My revamped version improved keyword targeting and included persuasive messaging, leading to increased downloads.
Results
Game Retention: Improved player retention by creating a more engaging and user-friendly onboarding process.
Campaign Engagement: Social media posts achieved a 25% higher engagement rate than the previous campaign.
App Visibility: The new app store description boosted downloads by 40% in the first month after launch.
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Posted Nov 20, 2024
Redesigned HappyRise Bounce Game with engaging in-game copy, impactful social media campaigns, and optimized app store descriptions to boost downloads.
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