Conversion-Focused Website Copies
Aryan Saraswat
UX Writer
Copywriter
Copy Strategist
Figma
Google Docs
Grammarly
Project Overview
Revamped website elements for Reason8 and Phab to ensure clarity, engagement, and alignment with user intent. Focused on hero sections, chatbot copy, and product descriptions to optimize the user experience and encourage action. This is an demo project to showcase the potential.
Chatbot Copy Optimization & Product Description for Reason8
Objective: Make the chatbot conversational and helpful while optimizing product descriptions to clearly communicate the value of Reason8’s features.
Approach:
Streamlined chatbot responses to sound approachable, proactive, and aligned with brand voice.
Rewrote product descriptions to focus on user benefits and clear functionality.
Snippet
Hero Section for Phab’s Celebration Box Landing Page
Objective: Craft a compelling hero section that grabs attention and positions the Grand Celebration Box as the perfect festive treat.
Approach:
Highlighted the exclusivity and festive theme of the box.
Wrote concise, benefit-driven copy to entice clicks.
Snippet
