Zywa Product Landing Page Design
Aryan Saraswat
Product Designer
Copywriter
Copy Strategist
Adobe Photoshop
FigJam
Figma
Overview
I revamped the copy for the Zywa website's main landing page and the Zywa Parent website, crafting text for key sections and microcopy while ensuring clarity, engagement, and alignment with the target audience.
Copywriting Highlights
Hero Sections:
Crafted compelling, value-driven headlines that immediately resonate with Gen Z and parents.
Wrote subheadings emphasizing Zywa’s unique features and trustworthiness.
About Us Section:
Wrote engaging narratives to highlight Zywa’s mission, vision, and customer-centric approach.
Balanced a friendly tone for Gen Z with a professional, reassuring tone for parents.
About Features Section:
Simplified technical details into easy-to-understand benefits tailored to the audience.
Used dynamic copy to showcase key features in a relatable and aspirational way.
Testimonials:
Composed authentic, impactful testimonials highlighting real success stories and trust.
Microcopy
FAQs Section
Security Features
Footer Copy
Designed copy for navigation links, contact details, and legal disclaimers to maintain a cohesive brand voice.
Improvements Achieved
Structured Content:
Organized sections for clarity and effortless navigation.
Gen Z Focus:
Infused a youthful, fun tone into the main site to attract Gen Z users.
Parent Orientation:
Adopted a more informative, trust-focused tone for the Zywa Parent site.
User-Centric Design:
Supported easy maneuverability with actionable and intuitive copy
Results:
Clear, engaging messaging tailored to two distinct audiences (Gen Z and parents).
Improved navigation and audience engagement through structured, user-friendly copy.
Reinforced trust and credibility, aligning with Zywa’s branding and goals.
