Melita - Malta Inspired Hair Care Branding & Packaging

Melita is an organic hair care brand inspired by the rich heritage of the Mediterranean. They create a ready-to-use rosemary oil serum formulated to promote hair growth and health. Committed to using 100% natural ingredients backed by clinical research, Melita ensures that each product is both safe and effective.

The owner of Melita personally struggled with hair thinning and sought a natural solution, leading to the discovery of rosemary oil’s benefits. This journey inspired the creation of Melita, offering safe, organic hair care products backed by science and rooted in Mediterranean tradition.​

The brand's mission is to provide clean, high-quality hair care solutions that empower individuals to embrace natural beauty while supporting sustainable and ethical practices. Transparency, quality, and the power of plant-based ingredients are at the core of everything they do.

The branding for Melita captures the essence of the Mediterranean and the brand’s focus on natural, organic solutions. The primary logo is a minimalist design, featuring the brand name in a modern, sans-serif font that conveys simplicity and elegance. The secondary logo introduces a more detailed design, combining the brand name with an illustration of a rosemary sprig, symbolizing the core ingredient and its healing properties. This secondary logo is used for larger formats such as packaging and promotional materials.

The color palette draws from the Mediterranean landscape, incorporating shades of green, azure blue, and warm yellow to evoke a sense of nature, warmth, and vitality. The brand pattern, with elements like the sea, cliffs, and rosemary, adds a playful yet sophisticated touch, reinforcing the brand’s connection to its Mediterranean roots and organic ethos.