Colt's Woof - Pet Care Brand Identity & Packaging

Colt's Woof aims to provide pet owners with natural, chemical-free pet care products from South Africa.

Their mission is simple: to prioritize the health and happiness of furry companions. They are committed to crafting natural, eco-friendly pet care solutions that ensure every moment with your pet is filled with joy, comfort, and peace of mind. Their products are crafted with care using organic ingredients sourced directly from African soil, honoring Africa's botanical treasures.

​The branding concept for Colt's Woof centers around the deep emotional connection between pets and their owners. The logo features a cartoon-style Colt character and a playful customized serif typeface.

The joyful color palette, typography, and patterns reflect the brand's commitment to purity, sustainability, and happiness, Colt, nature, and playfulness inspire the color palette. The palette features vibrant shades of green, yellow, and red for a modern, playful vibe.

The logo system was inspired by the owner's dog, Colt. They are each other's best friends, from their morning walk to traveling the world together. This close relationship inspired the brand itself and the love and care that their product aims to offer to other furry friends.   Colt's illustration not only captures his character, but also inspires the entire brand, and his character resonates with its customers.   The wordmark has been customized with unique letters, featuring dog ears and tails. Some letters have been rotated to emphasize the playfulness of the brand.   The brand elements, patterns, and illustrations have also been inspired by the relationship between a pet and an owner, featuring African-inspired characters that represent the origin of the organic ingredients.   The main color yellow has been inspired by Colt's fur color. The vibrant greens represent nature, while the playful reds and yellows symbolize energy and positivity, along with a soft pink.   Overall, the branding aims to provide a safe, environmentally friendly place for owners who truly love and care for their pets and want to provide South African natural ingredients for them.