Gentle Claws for Cats who love to scratch! Gentle Claws is a Canadian business selling nail clips and other accessories for cats. A safe and effective solution to destructive scratching. "Nail Caps for Cats are the paw-fect solution to your cat's destructive scratching around the home. Completely safe and humane, these non-toxic vinyl nail caps fit over your cat's claws and have been designed to protect your furniture and skin without inhibiting their daily activities."   Challenge In the beginning, Gentle Claws only had a logo, which had the feeling of the business. The client imagined a modern, clean, but bold and playful design. The main focus element was the cat and to reflect a cat's playful, warm, and happy personality on all of the branding. 

The logo design was developed from a plain font to a modern, playful logo. The cartoonish style gives the playfulness, and the pastel color palette a warmth. The skein is the symbol of the cat who loves to scratch and has a mischievous nature.