Your Emporia-Wellness Branding & Patch Packaging Design

Your Emporia stands as an ultimate marketplace for premium health products meticulously designed to elevate your lifestyle. The business is primarily focused on the sale of high-quality products designed to play a significant role in the balance of the human body. The finished products that the business offers are adhesive patches of various categories, designed for different needs, and featuring specific formulations for each type. Your Emporia has three types of patches on the market: Sleep Patches, Vitamin Energy Patches, and Hangover/Recovery Patches and they tend to introduce more health-related products in the future.

I created an organic wordmark logo known for its simplicity, modernity, and healthiness. I chose an organic serif font style that is particularly well-suited for modern logos, as it imparts a sense of simplicity and elegance. Moreover, serif fonts are associated with clarity and premium quality, all of which align seamlessly with your brand's objectives. In order to convey the values of warmth, quality of life, balance, and health, I created minimalistic leaf and shopping bag symbols. I customized the letters to have organic shapes and included in the letters the shopping bag and leaves. This will effectively represent the brand's slogan. I have selected a color palette to reflect the three fundamental aspects of the brand. Blue symbolizes Sleep, Yellow represents Energy, and Green embodies Health. These three vibrant colors will establish an energetic brand identity. Additionally, I crafted a comprehensive brand presentation which helped show the color palette and logo usage to the client. The logo was made with Preparatori typeface, this font style exudes character and elegance, effectively communicating the brand's values to customers. I used the title case (Your Emporia) for the brand name to create a more harmonious and playful essence, making the brand approachable and memorable. Both of the typefaces are multilingual and contain multiple weights, which are essential for using different languages and marketing materials.