Playful Tribe - Logo & Branding

Introducing Playful Tribe - Ruffle business for parents.  Playful Tribe is a ruffle business, who is specializes in making family's lives better, with their giveaways. The owners were inspired by their own family life, where some products would make their lives easier. 

Brand Naming: "PlayfulTribe" is a warm and inviting name. It represents community, family spirit and sets the brand apart from other raffle businesses by telling your target audience what the brand is about. Here's why we have chosen it: 1. Playfulness: The word "Playful" sets the tone for fun and enjoyment, indicating that the brand competitions are entertaining and engaging for families. 2. Community Feeling: "Tribe" suggests a sense of togetherness and community, aligning with the brand mission to create a friendly and supportive atmosphere. 3. Inclusivity: The name welcomes families of all backgrounds to join the competitions and be part of a joyful, playful community. 4. Memorable: "PlayfulTribe" is easy to remember and has a positive ring to it, making it an excellent choice for brand recognition and recall.

The brand's logo conveys a playful and organic vibe. The logo features a symbol of a gift box which represents the competitive aspect of the brand and the idea of winning or receiving a prize. The pattern used in the logo design reflects the tribal community and their culture. The logo's font is a combination of an organic and playful handwritten style paired with a sans-serif, minimalist font, that creates a balanced and harmonious look.   The color palette of this brand has been inspired by tribal patterns and includes primary colors of red and teal, which are both vibrant and energetic. The generous use of white in the color scheme helps to maintain a clean and modern look. The combination of these colors is playful and lively, evoking the feeling of excitement and joy that is associated with the tribal theme.