Brand Strategist — The Lev Co
Chloe Troub
Marketing Strategist
Copywriter
Social Media Manager
Adobe Illustrator
Asana
Later
Who is The Lev Co?
The Lev Co is a Creative Agency that does brand strategy, design and social media management for folks in the coffee industry. The Lev Co specifically works with coffee roasters & green coffee producers plus importers & exporters.
My Role 👋
Develop comprehensive brand strategies for our clients based on diagnostic and research
Distill brand strategy into an outlined deck for client & team's reference
Create and execute content for all social media clients
Research trends to stay up to date on content that's engaging
Create and execute monthly analytic reports for all social media and brand management clients
Collaborate with designers to ensure that all content is on brand for every client
Create and execute collaborative campaigns with partners of our clients to further brand recognition and establish trust
Notable Projects & What My Work Entailed 💻
2023 Private Auction Collection for Long Miles Coffee
A collection of coffees from the hills of Burundi, showcased in one unique box for coffee roasters to try and bid on.
Main strategy points:
The strategy and creative direction for Long Miles Coffee’s 2023 Private Auction Collection involved turning every element of their sample set into a storytelling tool.
Inspired by adventure, we curated a hand-illustrated map that takes you through Burundi's vibrant coffee-growing landscape. From the majestic Kibira Forest to neighboring regions like Bujumbura Rural, every landmark tells part of Long Miles’ story.
Each hill on the map was intentionally color-coded to match its unique flavor profile, hidden beneath scratch-off layers, which drove buyers to uncover its corresponding sample box using the included Burundian coin—a cherished keepsake of the buyer's journey.
Social Media Strategy & Management for Long Miles Coffee
Social Media Strategy for Republica Coffee Traders
Content categories: 5 content categories that pertained to the client's vision, needs, niche, and audience.
Story Highlight Categories: 5 story highlight categories that recap the most important elements of RCT.
Optimal Hashtags: explore hashtags related to niche, location, and audience.
Copywriting: Write the copy for their new story highlights & SEO informed biography
Research and deliver best social media practices
