Chloe Troub
In the heart of East Africa, producing specialty coffee intertwines with holistic impact, driven by passion and a vision for a better world.
Long Miles Coffee is a 13 year effort in East Africa to bring equality, money and justice to coffee farmers while supplying the world with exceptional specialty coffee. Starting in Burundi, they've built 3 washing stations, employ 7,000 farmers and many more community members. They have operations in Uganda & Kenya as well. Visit their website here: https://www.longmilescoffeeproject.com/
Long Miles reached out to The Lev Co with the need of Social Media Management. We kicked off this project with Phase 1, a brand diagnostic where we get to know their brand to ensure success. Then, we move onto Phase 2 of a social media strategy:
We delivered the following:
Then, we moved on to implementing the strategy across their social media. As the Brand Strategist & Social Media Manager at The Lev Co, I manage their socials & adapt the strategy where it's necessary. I use monthly analytic reports to inform the following months social calendar.
We've successfully managed LMC's socials for over a year now, and are deepening our connection and work with them!
Working with a client for a year means changes or new campaigns come up often. During my time working with Long Miles, I've strategized campaigns for:
Check out their Instagram here.
Example of Results: