A trademark for a novel kind of educational learning. Flawsome Wood offers its members custom educational wooden planks, tailor-made carpentry service, and all the tools to craft your idea to life.

The brand's visual language represents the diverse shapes of the wooden canvas and the freedom of creativity that sparks from building children's toys. To formalise the brand idea, voice, and visual identity of Flawsome Wood and implement it throughout their new website, social media platforms, and patient care offerings, I collaborated closely with the Flawsome Wood team.

Timeline: May - June 2022

My Role: Branding Strategist

Deliverables: Logo, Branding Style Guide, Strategy, Art Direction

Flawsome Wood was a new and upcoming business in Romania founded on the idea that You + Your Flaws + Awesome = Flawsome (adjective, flawsome / o'-sem).

They needed branding that would set them apart and reflect their unique tagline. I collaborated closely with Alexandra Cordos to illustrate the following goals:

The brand strategy accurately reflected the name and company she had spent years developing.

It was simple and catered to her audience of 30 - 44-year-old parents based in Romania.

Drew in more customers who shared her ideals and vision of progress that does involve flaws and awesomeness.

Beginning with a thorough investigation of the challenges parents encounter in their toddler education, the brand-building process began. What was discovered via this research was how difficult it is to approach cognitive development from an early age.

As opposed to this, I intended Flawsome Wood to be a warm, comfortable, and approachable place where parents could enhance their teaching and give them the tools necessary to create a fun environment for this. With this in mind, I developed the Flawsome Wood brand around a new purpose: to deliver quality wooden teaching planks and fruitful cognitive development for young bright minds. Four key traits describe how I want Flawsome Wood to feel for parents and children: compassionate, approachable, credible, and uplifting.

Hope you enjoyed scrolling through this piece of work. I really appreciate you spending a few minutes of the day to see my thought process behind creating this brand and showcasing its different applications. If you want to see more of my work you can visit my Instagram page or scroll on down to see my portfolio.

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