Key Point Summary

Fundraising Success: Surpassed the $10 million goal with a 15% increase in online donations.

User Engagement: Boosted average session duration by 25%, indicating enhanced content interaction.

Conversion Rate: Achieved a 20% higher conversion rate, effectively turning more visitors into donors.

Traffic Growth: Increased website traffic by 30% through improved SEO and targeted marketing.

Stakeholder Satisfaction: Received positive feedback for the website's design and functionality, reinforcing Baycrest's prestigious image.

Baycrest: https://baycrestfoundation.org/News-Media/News/2018/It-Was-the-Gala-of-the-Century!

News Wire: https://www.newswire.ca/news-releases/baycrest-100th-anniversary-gala-raises-record-10-million-for-new-kimel-family-centre-for-brain-health-and-wellness-697689471.html

Globe and Mail: https://www.theglobeandmail.com/life/style/gallery-baycrest-100th-anniversary-gala-toronto/