Baycrest 100th Anniversary Gala Website
Ryan Wallace
Key Point Summary
Fundraising Success: Surpassed the $10 million goal with a 15% increase in online donations.
User Engagement: Boosted average session duration by 25%, indicating enhanced content interaction.
Conversion Rate: Achieved a 20% higher conversion rate, effectively turning more visitors into donors.
Traffic Growth: Increased website traffic by 30% through improved SEO and targeted marketing.
Stakeholder Satisfaction: Received positive feedback for the website's design and functionality, reinforcing Baycrest's prestigious image.
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Video made by Mandell Entertainment
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Posted Oct 1, 2024
I was tasked with redesigning the Gala's website to reflect the event's significance, drive donations, and enhance user engagement.
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