As a Senior Product Designer focused on growth, I was tasked with increasing user conversions for Sentry.io, an error monitoring platform that helps developers monitor and fix crashes in real-time. Our objective was straightforward yet challenging: raise the conversion rate from 2% to 4% by making the platform more accessible and informative to potential users.

Conversion Rate Increased: Boosted user conversions from 2% to 5.6%, surpassing the 4% goal.

Cross-Functional Collaboration: Worked with four teams—Workflow, Data, Sales, and Marketing—to develop an interactive sandbox.

User Engagement: Achieved a 180% increase in trial sign-ups from junior developers and smaller teams.

Onboarding Efficiency: Reduced onboarding time by 30% with a streamlined tour.

Revenue Growth: Expanded user base contributed to new revenue streams beyond enterprise clients.

Try the Sentry Sandbox yourself: https://try.sentry-demo.com/