Enhancing User Conversion @Sentry Through Interactive Education
Ryan Wallace
As a Senior Product Designer focused on growth, I was tasked with increasing user conversions for Sentry.io, an error monitoring platform that helps developers monitor and fix crashes in real-time. Our objective was straightforward yet challenging: raise the conversion rate from 2% to 4% by making the platform more accessible and informative to potential users.
Summary:
Conversion Rate Increased: Boosted user conversions from 2% to 5.6%, surpassing the 4% goal.
Cross-Functional Collaboration: Worked with four teams—Workflow, Data, Sales, and Marketing—to develop an interactive sandbox.
User Engagement: Achieved a 180% increase in trial sign-ups from junior developers and smaller teams.
Onboarding Efficiency: Reduced onboarding time by 30% with a streamlined tour.
Revenue Growth: Expanded user base contributed to new revenue streams beyond enterprise clients.
Try the Sentry Sandbox yourself: https://try.sentry-demo.com/
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Posted Oct 1, 2024
Our objective was straightforward yet challenging: raise the conversion rate from 2% to 4% by making the platform more accessible and informative to users
