Revamping Bookmark's AI onboarding experience

Interaction Designer

Product Designer

UI Designer

Figma

Mixpanel

Bookmark

When I stepped into the role of Lead Product Designer at

, we faced a daunting challenge: a bounce rate hovering between 60% and 75%. Small business owners were flocking online due to the pandemic, desperately needing quick and easy website solutions. Yet, our platform was failing to meet their needs.

Key Data Points:

Bounce Rate Reduction: Decreased from 75% to 30%, surpassing the initial goal of 45%.

Onboarding Streamlining: Simplified the onboarding process, reducing user drop-off by 60%.

User Trust Enhancement: Revamped first impressions, aligning design with marketing to boost user confidence.

Business Impact: Increased user retention and engagement, directly contributing to significant revenue growth.

Acquisition Outcome:

Bookmark.com

's improved onboarding led to its acquisition by a major payment processor shutting down the original website.

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Revamping Bookmark's AI onboarding experience

See full project details:

Partner With Ryan

More Projects by Ryan

Overhauling Canada's Veterinary Health Products Platform

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