When I stepped into the role of Lead Product Designer at Bookmark.com, we faced a daunting challenge: a bounce rate hovering between 60% and 75%. Small business owners were flocking online due to the pandemic, desperately needing quick and easy website solutions. Yet, our platform was failing to meet their needs.

Bounce Rate Reduction: Decreased from 75% to 30%, surpassing the initial goal of 45%.

Onboarding Streamlining: Simplified the onboarding process, reducing user drop-off by 60%.

User Trust Enhancement: Revamped first impressions, aligning design with marketing to boost user confidence.

Business Impact: Increased user retention and engagement, directly contributing to significant revenue growth.

Acquisition Outcome: Bookmark.com's improved onboarding led to its acquisition by a major payment processor shutting down the original website.