At Bookmark.com, we offer a website builder powered by an artificial intelligence design assistant named AiDA. Users simply answer a few questions about their business goals, type, and desired website features, and AiDA lays the foundation for a smart website tailored to their needs. What's more, AiDA continuously improves website performance by making personalized suggestions to enhance visitor satisfaction and convert more customers.

Dashboard Enhancement: Designed a speedometer-style site score to display website performance.

User Engagement: Integrated AiDA Suggestions with options to preview, approve, or dismiss changes.

User Education: Improved understanding of metrics among non-technical users.

Competitive Research: Analyzed AI website builders like Wix ADI and Jimdo to inform design decisions.

Business Growth: Attracted new customers by simplifying website improvement processes, leading to increased platform adoption.

Acquisition Outcome: Bookmark.com has been acquired by a major payment processor shutting down the original website.