My goal was to find innovative ways to optimize the purchase funnel, not only to attract new and returning customers but also to convert them at a higher rate.

I took on a project to streamline WeightWatchers' medical weight-loss program into a single, unified app.

At Bookmark.com, we offer a website builder powered by an artificial intelligence design assistant named AiDA.

45% to 80%: Transforming WeightWatchers from a lifestyle business to a medical weight loss business

In 2013, the WeightWatchers (WW) app began as a simple companion to in-person workshops, primarily helping members track their food intake and points.

My role was to overhaul their website with a focus on growth and user engagement.

I had the privilege of contributing to the digital rebirth of Canada’s most iconic health and wellness resource: Canada’s Food Guide

I led the design of a Debt Repayment and Collections dashboard tailored for our enterprise clients.

I was assigned to impact on our 4.5 million members. The app needed a better way to guide users on meal choices—a component for anyone on a weight loss journey.

I was tasked with redesigning the Gala's website to reflect the event's significance, drive donations, and enhance user engagement.

Our objective was straightforward yet challenging: raise the conversion rate from 2% to 4% by making the platform more accessible and informative to users

We faced a daunting challenge: a bounce rate hovering between 60% and 75%. Small business owners were flocking online due to the pandemic

I was part of a team tasked with completely overhauling Canada's platform for registering Veterinary Health Products.

I played a pivotal role in shaping a vibrant community within the NFT and crypto gaming landscape. Generation Axie is an extension of the renowned Axie Infinity

Generated $150,000 in additional monthly revenue post-launch for WW

I was tasked with a compelling freelance challenge: to significantly redesign the wallet screens of our Mobile App—including the wallet main screen, send screen

My mission was clear—streamline the food tracking experience to eliminate friction and reduce the time it takes for members to track what they eat.

This initiative resulted in over 2 million sign-ups within the first eight weeks and increased tracking behaviors by 16%.