🪁 Stand Out Before You Launch | AI EdTech Website Design by Mark Barliet🪁 Stand Out Before You Launch | AI EdTech Website Design by Mark Barliet

🪁 Stand Out Before You Launch | AI EdTech Website Design

Mark Barliet

Trust is designed, not promised.

Project goal

Tutor IQ is an AI tutoring platform for UK families. It matches every child with the right tutor based on learning style, personality and subject. Safety features, scheduling and lesson tools come together in one simple app.

Our goal was to build a marketing and lead generation website that attracts sign-ups from parents and tutors before the platform goes live.

Problem

Parents often struggle to choose the right online tutor. Plain lists of profiles and generic pages make every option look identical. When parents cannot see what makes a service special, they end up choosing based on price alone. A great product gets ignored if the site fails to show its real worth.

Solution

We built the website around one core question: ‘Is this the best place for my child?’

Instead of a crowded catalogue, we created a calm visual experience. Interactive product screens show how tutor matching, progress tracking and lesson summaries work. Custom AI visuals keep the site warm and authentic. We also built separate pathways for parents and tutors so everyone gets clear answers fast.

We wrote the copy, designed the interface and delivered everything the site needs after launch: a launch guide, a SEO brief, a marketing strategy and the metrics to measure results.