Order customization made easy for people with dietary needs

Anisa Skeja

UX Researcher

UX Designer

UI Designer

Figma

Notion

Taqueria Final Hi-fi Screens

Table of Content

❇️ Project Overview

❇️ The Problem

❇️ The Solution

❇️ Research

❇️ Design Iterations based on Usability Study

✴️ What I learned

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📊 Stats for a similar project

✦ Timeline: ~1-4 weeks

✦ Budget: $2,000+

✦ Number of components: 30+

✦ Deliverables: Research, Full Responsive Web , Branding / Design System & Logo

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❇️ Project Overview

This passion project was built during COVID-19 and highlights the obstacles small businesses faced to survive their online presence during those hard times.

❇️ The Problem

Due to COVID-19, Vancouver's food trucks, can only do delivery or takeout. Taqueria lacks an online presence, making it tough to reach customers

The objective is to cultivate brand loyalty and secure Taqueria's long-term success in the market

❇️ The Solution

An app that enables users to customize their order and track their order delivery in real-time

The Solution Screens

❇️ Research

User Interview Findings

Competitor Analysis

Market Research

Persona

User Journey

❇️ Design Iterations based on Usability Study

Design iteration 1/3

Design iteration 2/3

Design Iteration 3/3

✴️ What I learned

Significance of addressing edge cases — those scenarios that fall outside the typical user journey. Whether it's users with specific accessibility needs, varying device specifications, or unconventional usage patterns, each edge case represents an opportunity to enhance inclusivity and ensure a positive experience for all users.

Iteration isn't just about efficiency gains; it's a mindset — It's about addressing design concerns early on, preventing major overhauls later in the project. It's a continuous cycle of improvement that ensures the end product is not just good but continually getting better.