Client: Pressed Theory Role: Website Designer, UI Designer, WordPress Developer Tools: Figma, WordPress, Divi Project Type: Beverage brand website, ecommerce-style landing page, wholesale lead generation site

Pressed Theory is a bold cold-pressed juice brand built around real ingredients, bright flavors, and a playful no-BS personality. The goal was to design and develop a website that felt fresh, colorful, and energetic while clearly showcasing the brand’s three core flavors: Kiwi Blast, Cherry Bomb, and Peach Burst.

The final site combines vibrant product visuals, oversized typography, playful layouts, and conversion-focused calls to action to create a brand experience that feels fun, confident, and easy to shop. The live site includes navigation for Home, Shop Juices, Wholesale Program, and Get In Touch, along with product sections, flavor benefits, trust badges, and contact forms.

Pressed Theory needed a website that could immediately communicate the product’s personality.

Cold-pressed juice brands can easily fall into the same clean, minimal, wellness-heavy aesthetic. For this project, the challenge was to create something that still felt healthy and trustworthy, but with more energy, attitude, and memorability.

The site needed to:

Make the brand feel bold and modern

Showcase three distinct juice flavor

Use playful visuals without losing clarity

Highlight benefits and product value quickly

Create a design system that felt fresh, fruity, and fun

Encourage both direct product interest and wholesale inquiries

Translate a custom Figma design into a responsive WordPress/Divi build

The website was designed as a colorful, scrollable brand experience that introduces the user to Pressed Theory’s personality before guiding them into flavor discovery.

The page opens with a bright hero section using oversized text, fruit imagery, juice glasses, and a direct flavor-focused message. From there, users are introduced to the product lineup, individual flavor benefits, wholesale opportunities, and contact options.

The experience centers around one core message:

That positioning guided both the copy and visual direction: confident, clean, playful, and easy to understand.

The visual direction for Pressed Theory was intentionally bold, fruity, and slightly retro. I used oversized display typography, strong color blocking, organic wave shapes, fruit cutouts, and playful callout cards to make the site feel energetic and memorable.

The color palette leans into fresh greens, soft blues, peachy yellows, deep cherry reds, and creamy whites. Each flavor has its own visual moment while still feeling part of the same brand family.

The main design goals were:

Create an instantly recognizable visual identity

Make the flavors feel bold and craveable

Use large typography as a core design element

Balance health-focused messaging with fun, confident copy

Make the page feel polished without feeling corporate

Build a design that could be implemented cleanly in WordPress and Divi

The hero section introduces the brand with oversized playful typography, bright green color blocking, fruit imagery, and a strong call to action.

Instead of starting with a generic product intro, the design immediately establishes the brand’s tone: fun, confident, and flavor-first.

The messaging focuses on real fruit, real juice, and no artificial additives, setting up the product as both healthy and approachable.

The “Choose Your Flavor” section gives users a quick, visual introduction to the three core products.

The site highlights:

Kiwi Blast

Cherry Bomb

Peach Burst

Each flavor is supported by custom product imagery, fruit visuals, bright colors, and clear pricing. Kiwi Blast and Peach Burst are listed at $8.99, while Cherry Bomb is listed at $7.99.

Each flavor has a high-impact promotional graphic with oversized background typography, product imagery, benefit-focused copy, and a “Buy Yours Now” call to action.

These sections were designed to feel like social media campaign graphics brought into the website experience. They give each flavor its own personality while keeping the overall brand consistent.

For example:

Kiwi Blast uses bold green tones and copy around antioxidants, vitamins, and reduced bloating. Peach Burst uses warm yellow and peach tones with sweet, floral, fruity messaging. Cherry Bomb uses deep red and pink tones with clean energy and zero-sugar-crash messaging.

Beyond the visuals, each flavor includes a benefit list to help users understand why they might choose that juice.

The website highlights benefits such as energy, digestion support, immune support, clearer skin, focus, hydration, and mood support across the different flavors.

This helped balance the playful visual style with practical product information.

To support conversion, the site includes a concise trust section featuring:

All organic ingredients

No artificial additives

30-day money-back guarantee

Free shipping on orders over $35

24/7 customer support

These points help answer purchase hesitations quickly and reinforce the brand’s value proposition.

Pressed Theory also needed a path for cafes and stores interested in carrying the product.

The site includes a dedicated wholesale section asking:

This section positions Pressed Theory as a partner for small business owners and includes a lead form for wholesale inquiries.

The final Pressed Theory website gives the brand a strong digital presence that feels colorful, confident, and conversion-focused.

The final product includes:

A custom Figma-designed website

A fully developed WordPress + Divi build

Bold hero and product sections

Three distinct flavor showcases

Benefit-driven product messaging

Wholesale inquiry flow

Contact form functionality

Trust-building value badges

A playful visual identity that stands out from typical wellness brands

The result is a website that does more than display products. It creates a full brand experience around flavor, wellness, and personality.